Conditions under which participants may attend the course:

Cost:

Great news: No increase in the fee for this course for 2016!

The fee for the three-day course is R4,950 excluding VAT.

The full fee is required when registering for the course. The fee includes all lectures and notes, teas and lunches, but excludes all other meals, travel and accommodation.

Please note:

QVC reserves the right to cancel any scheduled course should there be less than 6 participants booked for such course. Participants already booked, will be informed and slotted into the next course. 

 

Some comments about our courses:

 

“I enjoyed the practical nature of the course - being able to put into practice what I have learnt,” Catherine Schultz, South African Institute for Race Relations.

 

“The course certainly opened my eyes!” Marang Komano, Northern Cape Provincial Government.

 

Crisis Communications

 

Location: Johannesburg                           

Date of course: 18-19 October 2016


An organisation’s reputation is its most valuable asset. A badly-managed public relations crisis will damage the company’s image immediately. When a crisis happens, the media and public frenzy that accompanies the crisis, these days amplified by easy access to social media, can quickly overwhelm the ability of the company to effectively respond to the demands of the situation. For a company to emerge from a crisis with its reputation intact, it’s essential to have a plan in place that anticipates every move and enables it to respond immediately and with confidence.

This course will equip you with the tools to create a crisis communication plan and to link it into your communications and stakeholder relations plans. You will learn how to plan for a crisis and what to do in the event of a crisis.

Specific outcomes:

At the end of this course, participants will:

Know how to identify and build up the crisis communications team;

Be able to identify and guide the spokesperson of the company;

Pinpoint the various and correct tools to use in the distribution of information in the event of a crisis;

Anticipate a variety of crises and how to plan for it;

Develop key messages and holding messages in the event of a crisis;

Assess the crisis and work out the correct responses required;

Maintain effective media relations;

·         Avoid the classic and common pitfalls of crisis communications;

·         Explore and plan for the ethical issues that may arise during a crisis;

 

Content of course includes:

 

 What is a crisis?

Definition and the need to care

Case studies, including but not limited to

-          Mercedes Benz Europe

-          Saturn USA

-          Catholic church’s errant priest

The crisis communication plan

Media do nots ie what not to do in your relations with the media

Media dos ie what to do in your relations with media

Crisis communications internal working committee and processes and its imperatives

Crisis communications internal working committee: Who to exclude, include and the motivations for each

Ethics

Developing your crisis communication plan and its contents

Practical: Developing your crisis communication plan

Feedback on crisis communications plan

 

Please note that the course is interactive and the programme above is subject to change in the event of new material becoming available.